EDWIN THE DUCKA YELLOW MELLOW FELLOW
Introducing a smart toy with more features than a Swiss army knife. Just when Ediwn’s creators were about to negotiate with Apple, we clarified the product’s description and re-imagined its packaging. Today, Edwin is available in Apple Stores, Best Buy, Target and Toys R Us.
messaging + photography + icon set + package design + video + brand advocacy
REVISED PRODUCT DESCRIPTION
Edwin is an app-connect smart-toy that helps parents sooth their infants and educate their toddlers with an entire world of stories, games and songs.
Hi, I’m Madeline.
Let’s talk about how to better position your product.
It all begins with a cup of coffee.